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Attendee Personalization System
Thousands of Attendees will visit a virtual trade show, possibly visiting hundreds of booths per person. How can each Attendee’s experience be unique? Through iTradeFair.com’s Attendee Personalization System.
Our MyStuff features allow every Attendee to control a series of settings that can be used to enhance and optimize the time they spend at the virtual show. Every Attendee can take advantage of personalized services such as creating his or her own itinerary to guide him or her through the show floor or by creating, printing and emailing a notepad with notes made during visits to booths.
In the Attendee registration area where basic name, address and phone number information are collected, additional demographic information, as specified by the show Producer, can also be collected. Our Attendee validation service notifies Exhibitors that the Attendee may have used a bogus email address indicating that the Attendee may not be a qualified lead.
Features & Benefits of the Attendee Personalization System:
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MyStuff - Personal information and services for Attendees allow them to customize their visit. Includes MyNotepad, MyItinerary and MyInformation.
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MyNotepad - A personal scratchpad for each Attendee that can be saved across visits, printed and emailed to co-workers, improving the communication of information between potential prospects.
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MyItinerary - Every Attendee can create a custom itinerary to follow during his or her visits. MyItinerary can be saved for use on a subsequent visit including resetting the starting point.
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MyInformation - At any point during their visit, Attendees can edit their registration information – in case of a data entry error.
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Registration - Attendees register through a simple set of forms, different for each virtual show. The virtual show Producer sets the access policy for the event and may allow participation in the event after certain registration conditions have been met. This gives the producer the opportunity to ensure that appropriate qualified Attendees participate.
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Demographics - The event Producer defines any additional information to collect from Attendees. In the same way that a magazine collects additional demographics for free subscriptions, our registration may prompt for additional information from each Attendee. The Producer may choose to make the declaration of this information mandatory or voluntary.
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Attendee Validation - iTradeFair.com’s registration system will send an email to each Attendee after he or she registers, asking him or her to click on a validation link. This step, while not restricting immediate access to the virtual show, does allow our system to check whether the email address used by the Attendee is valid or not. Our reports track whether the email address has been validated, thus allowing Exhibitors to know the extent of the lead’s qualification.
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