iTradeFair.com, Inc. Corporate Website Our Services Technology Clients Press About Us Contact Us
  Overview | Booth Builder System | Online Reporting System | Attendee Personalization System
Virtual Show Run-Time System | White Papers | FAQ

  FAQ

For Event Producers | For Exhibitors | For Attendees


Event Producers

What is a virtual trade show?

A virtual trade show is an online tool that Exhibitors can use effectively to generate interest of online visitors, engage them in a dialog and convert them into a qualified lead. In a virtual trade show an Exhibitor guarantees the availability through the Internet, of key personnel from the exhibiting company, to interact with visitors who will attempt to communicate online seeking information about the exhibiting company’s product line, special offers and other relevant corporate information.

Will a virtual trade show discourage Attendees from going to a physical trade show?

The virtual component of a trade show can not replace the warmth of a handshake or the connection made by eye contact. Trade shows are not only a place to do business but also a place to socialize and catch up with peers and friends from one’s industry. However, a virtual online trade show complement makes it convenient for those who cannot attend in person to participate from their PC. Exhibitors still enjoy the benefit of the Attendees' participation. Virtual shows can actually increase the total participation in your event.



Exhibitors

Do I need a programmer to build a virtual booth?

Absolutely no programming skills are required. iTradeFair.com’s Booth Builder Software is an easy-to-use series of web pages that you can use to build your own booth step-by-step so that your booth will look exactly as you want. From your browser you'll use pre-designed templates and simple point-and-click functions to build and edit your booth at will. You will have your own access code to make these changes to your booth as well as to read or download reports on leads generated at your booth.

What happens after the physical trade show?

The booth can be used for post-show follow-up after the event. Usually the trade show Producer determines the duration for which a booth will remain live on the Internet after the physical event concludes.

Who will draw an audience to the virtual trade show?

The trade show Producer will include publicity about the virtual component of a trade show in the regular advertising campaign. This will draw an audience to your booth online and in the physical convention center. Apart from that you as an Exhibitor can draw an audience by including the website link to your virtual booth on your pre-event mailers, and post-event follow-up letters.

Do I need to download any special software?

No. iTradeFair.com will manage the hosting and the technology behind your virtual booth for you and even auto-upgrade it as we roll out new features.

What will determine the success of a virtual trade show?

A lot depends on how well the trade show Producer markets the event you are participating in. The success of your virtual booth depends on the personnel and time you dedicate to host various interactive features on the Internet-based booth, so that when an Attendee arrives online there is someone from your company available to engage and capture that lead.



Attendees

Do I have to pay attendance fees to go to a trade show on the Internet?

The trend has been to offer free access to Attendees for trade shows on the web, but this is at the discretion of the trade show Producer.

Why is a virtual booth in a virtual trade show different from a website?

It guarantees you, the Attendee, the availability of certain key personnel from the Exhibitor’s organization, with whom you can interact through various communication channels like phone and text chat. It is a time when an Exhibitor can expect to engage casual visitors, open dialog with those visitors and convert them into qualified leads. It is a time when you the Attendee can expect to get very useful information in a very short time and perhaps also pick up some special offers while at the virtual booth, some freebies and perhaps a job offer.

Can I watch a real exhibit transmitted live on the web?

iTradeFair.com has designed its virtual booth to enable quick download times, easy dissemination of information to you, the Attendee, and for quick information exchange with the Exhibitors and other Attendees. Events may or may not be on a live webcast and that is a decision of the trade show Producer whose event you are attending. However, on a booth in a virtual tradefair by iTradeFair.com, you will go away with as much information as you would in a physical trade show. You will of course not have to carry home large bags of material. The Exhibitor will simply ship them out to you.

Am I required to download any special software to enter a show?

No. We designed our product in a way that anyone with a browser and an Internet connection would be able to access our shows with simple point-and-click actions of the mouse. To watch a video presentation you can use Real Player, a software that most personal computers are pre-installed with. If you do not have Real Player installed on your computer, you can get it for free from
http://www.real.com. The other software that you may need is the Adobe Acrobat Reader in case an Exhibitor offers some literature in a .pdf format. Obtain an Acrobat Reader for free by going to http://www.adobe.com.


 


Our Services | Technology | Press | About Us | Contact Us

Copyright © 1999-2008

Last updated October 17, 2008